On Viure is committed to the creativity of Andorran professionals
It is common knowledge that large capital cities have a great number of people, talent, and resources. However, when it comes to creativity, it can sometimes be found where you least expect it. Thus, local agencies, from a quiet and secluded place, far away from the hustle and bustle of a large metropolis, can provide a breath of fresh air that is difficult to find in cities. For this reason, given the need for a new advertising spot, On Viure did not hesitate to call on the creativity of local Andorran talent.
"We wanted to find a fresh and original format to stand out from the rest of the real estate sector, and wanted to use local companies to achieve this" says Jordi Ribó, CEO of On Viure, which ensures that local entrepreneurs tend to live in the community and therefore know the local markets, understand the consumer and are able to speak to them in a language that identifies with them.
On the other hand, On Viure also believes that choosing the talent of the country implies working in a team that provides added value to the final product. This is the case for this project in which five Andorran companies and entrepreneurs have collaborated, specializing in different areas of communication.
Agència Comando
This small agency specializing in content creation is responsible for coordinating the project and developing a script focused on the strengths of On Viure Real Estate. "We welcome the initiative behind these types of collaborative projects in which you can multiply possibilities and where, by summing up the knowledge and experience of the different parties involved, you can improve the quality of the final product" said the co-director of Commando, Stefanie Ruano.
Xavi Casals
The renowned Andorran illustrator Xavi Casals is responsible for transforming words into drawings and is excited to see the new opportunities he can achieve from working in a team: "It is the first time I have participated in a collaborative project of these characteristics." In this sense, Casals gives a positive feedback of the experience.
Cítric
The audio-visual producer Cítric has given shape and life to the message thanks to the ingenuity of its technical team and is grateful to have participated in the project as well as for the vision of the client: "To back the companies of the country helps professionalize the communication sector," explained the director and photographer of the company, Èric Rossell.
Yasmina Canedo
Yasmina gave a voice to the project and appreciates On Viure’s trust in the professionals of the country: "Giving visibility to local talent becomes a showcase for the different sectors involved in a project, and allows them to connect and create a network of collaborators from different fields for future initiatives", quoted the journalist and speaker, who also added that the commitment to local talent is especially necessary in the current economic context.
Eric Arajol
Finally, the person responsible for the sound of the new advertising spot of On Viure recognizes that although the tendency is beginning to reverse, greater trust should be given to local professionals since they "are familiar with the idiosyncrasy of the context and this is an advantage when it comes to executing projects that need to express the culture of a place."
With the collaboration of Andorran professionals, On Viure has recently released a genuine and original advertising spot on its social media to reach their target audience in a more direct and effective way.